Born and raised on the North side of Milwaukee, WI on Hampton Ave., MC/Poet Don Jay Live (formerly “EliVate”; govt.: Donavan Jackson) made his first appearance as a recording artist in 2014 with the release of his 20 track Mixtape via entitled “Something I Wrote Last Night" or "SIWLN” On the mix-tape you can hear the heavy influences of Common and Talib Kweli, two of Don Jay's favorite lyricists. 

Don Jay Live later released a single entitled “Wrong House Party” which featured vocals from his wife, label mate and singer Lianna Dunae. In 2015 after competing in the Legacy Conference “Rap Showcase” in Chicago, IL (founded by Brian Dye;, Don Jay Live performed and released his next single “Comfortable” ft. Milwaukee artist and fellow label mate, Tae Spears. Comfortable is currently on’s Soundcloud with more than 17K streams. Since Don Jay Live has continued to build his artist repertoire with singles “One Time” and his latest release, “cut. corners.”


2018 was an important year for the Hip-Hop MC as he released his new project 'Something II Consider' - EP in October. The project's title is a play off of the first mix-tape by Don Jay Live. With 2019 coming to an end, Don Jay Live is prepping hard for the new year. Enjoy the tunes and visual that lead into 2020. And PAY ATTENTION.